“HEAD IN THE CLOUDS”

We decided to collaborate with GLOW, an incredibly talented artist with a distinctive colorful abstract style. GLOW's work is strongly embedded in the urban environment and he achieves a positive transformation of public space thanks to his distinctive and recognizable style.

We came up with the idea to turn one of GLOW's works created specifically for this project into an abstract puzzle and as a bonus — a signed poster. When assembled in its box, the puzzle becomes a picture for a desk.

We named the project “Head in the Clouds” and wanted to convey the feeling of summer, freedom and sea. We made the box out of mirrored cardboard so that it reflected the picture and helped it get out of its conventional frame.
We used the HP Indigo Hexachrome print with added orange and violet color, thanks to which we achieved an expressive look. We used 3D UV Varnishon the mirror box to make the text look like it was written with water, and on the puzzle itself to create different textures and patterns that bring a feeling of summer and freedom. We used and liquid metal foilsfor an even more impressive look.

The project was a huge success and received a lot of positive feedback, which made it our best self-promotion so far.